Our people and culture

Since our humble beginnings, AVI-SPL set out to be a different kind of company. One that understands that human connection is the engine that keeps us all driving forward.

We provide that connection for our customers through digital workplace collaboration technology and for our employees with a family-like atmosphere for all to thrive, have fun, and feel cared about every day.

Throughout our locations around the world we see each other as a close-knit team working toward a common goal:  to help people work smarter and live better.

Dubai Team Group photo

Our core values

These are the values by which we live to best honor our coworkers, customers, and communities.

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Build Connections

We work as a team, sharing knowledge and expanding our networks to create the ultimate customer experience.

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Be Trailblazers

We courageously lead the way to deliver solutions that create new value for our customers and shape the future.

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Own It

We act with integrity in all we do, practicing accountability and striving for excellence in ourselves and for others.

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Do the Right Thing

We’re honest, clear, and true to our word to earn the trust and respect of others, and continually delight our customers.

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Thrive Together

We celebrate diversity and champion the well-being of our teams, customers, and communities to create success for one and all.

Our mission

AVI-SPL is a digital enablement solutions provider that transforms how people and technology connect to elevate experiences, create new value, and enable organizations to thrive and grow.

Our vision

To help people work smarter and live better.

Our Middle East team leaders

Phil Marlow

Phil Marlowe

Managing Director

Alex Fenech

Alex Fenech

Sales Director

Marko Joka

Marko Joka

Service Manager

Adam Loosley

Adam Loosley

Operations Manager

Our global team leaders

John Zettel, Chief Executive Officer AVI-SPL

John Zettel

Chief Executive Officer


John Zettel defines and oversees the strategic direction of AVI-SPL. A 20-year company veteran, he champions the importance of strong leadership in both the company and the communities it serves, putting AVI-SPL’s shared values of Build Connections, Be Trailblazers, Own It, Do the Right Thing, and Thrive Together at the core of every decision.

John works closely with the leadership team to promote the company vision and to drive key transformational objectives. Through his unwavering focus on building strong employee and customer relationships and operational excellence, AVI-SPL is widely recognized as the leading digital workplace services provider in the world. John received his bachelor’s degree from Florida State University.

Mark Payne

Mark Payne

Chief Financial Officer


Mark Payne joined AVI-SPL as Chief Financial Officer in 2022. He’s an accomplished, result-driven executive with more than 25 years of experience in finance and operations management within a global multibillion-dollar organization. Mark oversees AVI-SPL’s financial functions, including accounting, tax, financial planning and analysis, M&A activities, financial system implementation, and investor relations.

Previously, Mark served as the vice president of finance and chief financial officer for Johnson Controls North America. While there, Mark gained extensive global experience holding multiple leadership positions across Europe. Mark received his Bachelor’s degree in Accounting and Master of Business Administration from Marquette University.


John Murphy - Chief Operating Officer AVI-SPL

John Murphy

Chief Operating Officer


John Murphy drives strategies and business models that create advantages and improve business outcomes for global clients and their new, innovative workplaces. He leads teams responsible for providing best-in-class offerings and world-class project installation and service delivery.

John was most recently with renowned real estate firm CBRE as a chief operating officer of the organization’s Global Workplace Solutions Division. After serving in the United States Military, John received his MBA from Harvard Business School, holds a master’s degree from Northwestern University, and a bachelor’s degree from the University of Notre Dame.

Steve Benjamin - Executive Vice President AVI-SPL

Steve Benjamin

Executive Vice President


Steve Benjamin executes the strategy, business growth, and performance improvement initiatives to support the company’s ecosystem of partner, industry, and customer-facing relationships and functions.

He leads teams responsible for contract management and negotiation, departmental financial oversight, production-related issues, real estate and insurance transactions, and corporate special projects. Steve received his bachelor’s degree from Yale University.

Vicki Bosworth - Executive Vice President, Human Resources AVI-SPL

Vicki Bosworth

Executive Vice President, Human Resources


As Head of Human Resources, Vicki Bosworth is responsible for our global human resource functions, including strategy, recruitment, employee development, employment relations, compensation, benefits, and our DEI and employee experience. She has held various leadership roles at Fortune 500 companies. Vicki’s background gives her the knowledge and experience necessary to align, lead, and advance AVI-SPL’s human resources function.

Vicki received her bachelor’s degree in Psychology from the University of Texas-Dallas and a Master of Business Administration from the University of Dallas.

Dale Bottcher - Executive Vice President, Sales & Marketing AVI-SPL

Dale Bottcher

Executive Vice President, Sales & Marketing


Dale Bottcher is responsible for linking AVI-SPL’s innovations, products, programs, and services to build awareness, drive brand affinity and loyalty, and enhance the company’s world-class customer experience.

He leads the global sales and marketing teams to grow and nurture the company’s customer relationships by meeting their evolving needs and delivering on a consistent and scalable end-user experience. Dale received a bachelor’s degree from Carthage College.

Tim Riek - Executive Vice President, Technology and Solutions

Tim Riek

Executive Vice President, Technology and Solutions


Tim Riek oversees product and solutions development, bringing innovation and intelligence to AVI-SPL and its customers. He also leads the Services and Systems Solutions team and global procurement strategies, enabling greater cross-functional efficiencies, evolving solutions, and the operational readiness to deploy and support them.

Tim joined the company in 2002, most recently serving as Senior Vice President, Service Operations, until 2020. He received an MBA from the University of Tampa – John H. Sykes College of Business, and a bachelor’s degree from Stetson University.

Our history

AVI-SPL began as Audio Visual Innovations in Florida in 1979 by selling Kroy lettering machines, a new, efficient way to standardized labeling and display of information for architects, engineers, educators, and others. Since our grassroots beginnings, we’ve dynamically evolved into a global company that designs, deploys, manages, and supports digital workplace communications and collaboration technology and services. We work with today’s most renowned companies in more than 100 countries.

Dedication to workplace innovation

Throughout our history, our focus remained innovative workplace solutions that support our customers’ goals and create new brand value for them. AVI-SPL was the first in the industry to offer projection displays via ecommerce, with ProjectorPeople.com in 1999, and the very first integrator to receive the InfoComm International APEx provider of excellence certification. As the pace of technology releases accelerate and the scale grows exponentially, so do we. What was once a custom boardroom is now a virtual meeting space powered by cloud conferencing. Count on AVI-SPL to deliver your future digital workplace – today.

AVI-SPl team at tradeshow booth

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