Our people and culture
Since our humble beginnings, AVI-SPL set out to be a different kind of company. One that understands that human connection is the engine that keeps us all driving forward.
We provide that connection for our customers through digital workplace collaboration technology and for our employees with a family-like atmosphere for all to thrive, have fun, and feel cared about every day.
Throughout our locations around the world we see each other as a close-knit team working toward a common goal:  to help people work smarter and live better.
Our core values
These are the values by which we live to best honor our coworkers, customers, and communities.
Build Connections
We work as a team, sharing knowledge and expanding our networks to create the ultimate customer experience.
Be Trailblazers
We courageously lead the way to deliver solutions that create new value for our customers and shape the future.
Own It
We act with integrity in all we do, practicing accountability and striving for excellence in ourselves and for others.
Do the Right Thing
We’re honest, clear, and true to our word to earn the trust and respect of others, and continually delight our customers.
Thrive Together
We celebrate diversity and champion the well-being of our teams, customers, and communities to create success for one and all.
Our mission
AVI-SPL is a digital enablement solutions provider that transforms how people and technology connect to elevate experiences, create new value, and enable organizations to thrive and grow.
Our vision
To help people work smarter and live better.
Our Middle East team leaders
Phil Marlowe
Managing Director, Middle East
Bio
Phil Marlowe is responsible for all day-to-day sales, technical, and service operations in the Middle East. He started with AVI-SPL as an installation technician and became the first expatriate employee for AVI-SPL when he relocated to Dubai in 2008. Today, with over 18 years of experience in system integration and services, Phil drives growth by utilizing his technical expertise and ensuring his team is empowered with the tools and knowledge needed to deliver operational excellence and customer success.
Alex Fenech
Director of Sales, Middle East
Bio
Alex Fenech leads a team of experienced account managers and business developers with proficiency in multiple verticals including hospitality, enterprise, visitor attractions and broadcast. Holding the position of Director of Sales for the MENA region at AVI-SPL’s, he has more than two decades of experience in sales leadership across diverse industries in Europe and the Middle East. Alex embarked on his AV career in 2015. Since then he has contributed to numerous prominent projects spanning various sectors in the region and works closely with the local leadership team to promote the company vision and drive key transformational objectives.
Marko Joka
Regional Service Manager,
Middle East
Bio
Marko Joka is a Regional Service Manager with a proven record of excellence in service delivery and technical leadership. With extensive experience in service delivery management, project oversight, and strategic planning in the audiovisual and ICT sectors, he excels at driving operational excellence and optimizing technical processes. Marko is well-versed in all phases of project management and technical support, with strong expertise in A/V and IT networking technologies.
Adam Loosley
Bio
Adam Loosley joined AVI-SPL as a motivated and dynamic technical project manager with an outstanding track record managing a broad range of integration projects. He then transitioned to hold the position of Operations Manager coordinating the smooth execution of logistics operations, supervising seamless installations, and orchestrating project timelines with precision. His strategic and operational expertise makes him well-prepared to contribute to AVI-SPL’s success in the UAE and beyond.
Our global team leaders
John Zettel
Chief Executive Officer
Bio
John Zettel defines and oversees the strategic direction of AVI-SPL. A 20-year company veteran, he champions the importance of strong leadership in both the company and the communities it serves, putting AVI-SPL’s shared values of Build Connections, Be Trailblazers, Own It, Do the Right Thing, and Thrive Together at the core of every decision.
John works closely with the leadership team to promote the company vision and to drive key transformational objectives. Through his unwavering focus on building strong employee and customer relationships and operational excellence, AVI-SPL is widely recognized as the leading digital workplace services provider in the world. John received his bachelor’s degree from Florida State University.
Mark Payne
Chief Financial Officer
Bio
Mark Payne joined AVI-SPL as Chief Financial Officer in 2022. He’s an accomplished, result-driven executive with more than 25 years of experience in finance and operations management within a global multibillion-dollar organization. Mark oversees AVI-SPL’s financial functions, including accounting, tax, financial planning and analysis, M&A activities, financial system implementation, and investor relations.
Previously, Mark served as the vice president of finance and chief financial officer for Johnson Controls North America. While there, Mark gained extensive global experience holding multiple leadership positions across Europe. Mark received his Bachelor’s degree in Accounting and Master of Business Administration from Marquette University.
John Murphy
Chief Operating Officer
Bio
John Murphy drives strategies and business models that create advantages and improve business outcomes for global clients and their new, innovative workplaces. He leads teams responsible for providing best-in-class offerings and world-class project installation and service delivery.
John was most recently with renowned real estate firm CBRE as a chief operating officer of the organization’s Global Workplace Solutions Division. After serving in the United States Military, John received his MBA from Harvard Business School, holds a master’s degree from Northwestern University, and a bachelor’s degree from the University of Notre Dame.
Steve Benjamin
Executive Vice President
Bio
Steve Benjamin executes the strategy, business growth, and performance improvement initiatives to support the company’s ecosystem of partner, industry, and customer-facing relationships and functions.
He leads teams responsible for contract management and negotiation, departmental financial oversight, production-related issues, real estate and insurance transactions, and corporate special projects. Steve received his bachelor’s degree from Yale University.
Vicki Bosworth
Executive Vice President, Human Resources
Bio
As Head of Human Resources, Vicki Bosworth is responsible for our global human resource functions, including strategy, recruitment, employee development, employment relations, compensation, benefits, and our DEI and employee experience. She has held various leadership roles at Fortune 500 companies. Vicki’s background gives her the knowledge and experience necessary to align, lead, and advance AVI-SPL’s human resources function.
Vicki received her bachelor’s degree in Psychology from the University of Texas-Dallas and a Master of Business Administration from the University of Dallas.
Dale Bottcher
Executive Vice President, Sales & Marketing
Bio
Dale Bottcher is responsible for linking AVI-SPL’s innovations, products, programs, and services to build awareness, drive brand affinity and loyalty, and enhance the company’s world-class customer experience.
He leads the global sales and marketing teams to grow and nurture the company’s customer relationships by meeting their evolving needs and delivering on a consistent and scalable end-user experience. Dale received a bachelor’s degree from Carthage College.
Tim Riek
Executive Vice President, Technology and Solutions
Bio
Tim Riek oversees product and solutions development, bringing innovation and intelligence to AVI-SPL and its customers. He also leads the Services and Systems Solutions team and global procurement strategies, enabling greater cross-functional efficiencies, evolving solutions, and the operational readiness to deploy and support them.
Tim joined the company in 2002, most recently serving as Senior Vice President, Service Operations, until 2020. He received an MBA from the University of Tampa – John H. Sykes College of Business, and a bachelor’s degree from Stetson University.
Our history
AVI-SPL began as Audio Visual Innovations in Florida in 1979 by selling Kroy lettering machines, a new, efficient way to standardized labeling and display of information for architects, engineers, educators, and others. Since our grassroots beginnings, we’ve dynamically evolved into a global company that designs, deploys, manages, and supports digital workplace communications and collaboration technology and services. We work with today’s most renowned companies in more than 100 countries.
Dedication to workplace innovation
Throughout our history, our focus remained innovative workplace solutions that support our customers’ goals and create new brand value for them. AVI-SPL was the first in the industry to offer projection displays via ecommerce, with ProjectorPeople.com in 1999, and the very first integrator to receive the InfoComm International APEx provider of excellence certification. As the pace of technology releases accelerate and the scale grows exponentially, so do we. What was once a custom boardroom is now a virtual meeting space powered by cloud conferencing. Count on AVI-SPL to deliver your future digital workplace – today.
