XTG Projects


Chicago Bulls Madhouse Team Store

People using display in Chicago Bulls Team Store

AVI-SPL helped outfit a new 10,000sq. ft. retail experience dubbed the Chicago Bulls Madhouse Team Store. Fans can explore interactive touch screens inside a technologically reinvigorated CTA train car. The car also features an interactive photo booth that allows guests to add themselves to iconic photos and share them on social media. Additionally, a large interactive timeline lets multiple fans simultaneously search through photos, videos, and fun facts about each team’s history.

Explore our work on the Chicago Bulls Madhouse Team Store

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